Love Light Heal

How it looks and feels

Deep forest green, a soft serif and a lot of quiet space. People come to Ana Duarte at a tender point in their lives, and the site has to feel calm before it says anything.

What it does

It explains her sessions and retreats, shares her writing and gives people a gentle way to get in touch.

How it gets found

Nearly 60 pages explain the healing she offers in plain language, anchored to Edinburgh, so someone can read about exactly what they are going through. Schema covers her, her practice and the questions people ask, with breadcrumbs throughout, and for AEO there is an llms.txt file for AI crawlers.

The team behind it

Building the site was the start. A team of AI agents now works on it every day. They find the searches it nearly wins, study the pages sitting above it and put forward the change that closes the gap. Every change is then made by hand, so nothing on this site moves without a person deciding.

How we keep watch

Fresh numbers come in every day from Google Search Console and Bing Webmaster Tools, and rankings are checked every couple of hours. We analyse all of it and report back on everything that has been built, so a problem gets found by us and not by a customer. Microsoft Clarity shows where people stop on the page and what they do next.