BlockHaus

How it looks and feels

Near black, a strong purple and heavy capitals. A new company has to look serious on day one, because nobody trusts a new name that looks like a template.

What it does

Visitors can connect a crypto wallet and follow each round of the sale on the page. The team is named and pictured, there is a blog, and the key pages come in English, Spanish, Portuguese, Turkish and Vietnamese.

How it gets found

Schema tells Google who the company is, who runs it and which questions it answers, and breadcrumbs show how the site fits together. For AEO, which means being the answer when someone asks ChatGPT or Google’s AI, there is an llms.txt file for AI crawlers and question and answer content written to be quoted.

The team behind it

Building the site was the start. A team of AI agents now works on it every day. They find the searches it nearly wins, study the pages sitting above it and put forward the change that closes the gap. Nothing reaches the live site until it has been checked.

How we keep watch

Fresh numbers come in every day from Google Search Console and Bing Webmaster Tools, and rankings are checked every couple of hours. We analyse all of it and report back on everything that has been built, so a problem gets found by us and not by a customer. Microsoft Clarity shows where people stop on the page and what they do next.