Elisabeth Butler

How it looks and feels

Cream, an elegant serif and her own photograph at the centre of it. The people hiring her are senior and short on time, so the page gets to the point.

What it does

It sets out what she fixes, shows the work and the client feedback, and gives a busy buyer one clear way to get in touch.

How it gets found

The site is written for people looking to hire, not people browsing. When her search data showed companies looking for ERP rescue and not reaching her, I built a page for exactly that. Schema for her, her services and her articles sits behind it with breadcrumbs, and for AEO there is an llms.txt file and AI crawlers are let in on purpose.

The team behind it

Building the site was the start. A team of AI agents now works on it every day. They find the searches it nearly wins, study the pages sitting above it and put forward the change that closes the gap. Every change is then made by hand, so nothing on this site moves without a person deciding.

How we keep watch

Fresh numbers come in every day from Google Search Console and Bing Webmaster Tools, and rankings are checked every couple of hours. We analyse all of it and report back on everything that has been built, so a problem gets found by us and not by a customer. Microsoft Clarity shows where people stop on the page and what they do next.