Bake You Happy

How it looks and feels

Warm and dark, with gold type and big photographs of the cakes. People are choosing the centrepiece of their biggest day, so it has to feel special before they read a word.

What it does

One tap at the top of the page opens a WhatsApp chat with Paulina. Customers can go through the gallery, the prices and the reviews, and there is a page for each kind of cake she makes.

How it gets found

It runs to more than 100 pages, built around what people really type: a wedding cake in Enfield, a cake delivered to Walthamstow. Bakery and local business schema tell Google what she is and where she delivers, and breadcrumbs tie the pages together. For AEO, the common questions are answered in a form ChatGPT and Google’s AI can lift, and AI crawlers are let in on purpose.

The team behind it

Building the site was the start. A team of AI agents now works on it every day. They find the searches it nearly wins, study the pages sitting above it and put forward the change that closes the gap. Nothing reaches the live site until it has been checked.

How we keep watch

Fresh numbers come in every day from Google Search Console and Bing Webmaster Tools, and rankings are checked every couple of hours. We analyse all of it and report back on everything that has been built, so a problem gets found by us and not by a customer. Microsoft Clarity shows where people stop on the page and what they do next.